Guest Blogger Rodolfo Ravanêda writes about Content Marketing's newest Adtech medium
For the next few weeks, we welcome Rodolfo Ravanêda as a guest blogger.
Rodolfo Ravanêda is a Digital Marketing and entrepreneurship writer and blogger and is the founder and CEO of Empreendedor Cibernético (Portuguese)
Rodolfo Ravanêda lives in Rio de Janeiro, Brazil
It's no surprise that many readers might not know the true definition of Native Advertising, yet by now most of you have surely seen many examples of such ads.
Facebook, Twitter and Youtube are among some of the platforms that now offer the possibility of running this relatively new digital marketing concept.
Native Advertising is getting a lot of publicity of late, due to several factors, cheif among them is the fact that marketers are still debating over its definition, as well as the recent adoption of native ads by many advertisers, brands and publishers and perhaps most importantly due to its delivery of greater results than traditional banner ads and the fact that they fit perfectly within the user experience.
The numbers are impressive: for example, native ads have a 53% increase in the intention to purchase while also generating 82% more interaction with a target! (source)
Over the next few weeks, I will be covering the following:
- What is native advertising
- Why Native Advertising is here to stay
- The different platforms available to execute native ads
- The 5 Pillars of native advertising
- Examples of native ads on all major platforms (including on a blog)
- How to multiply your results using native ads
And finally, how native advertising and content marketing in tandem to multiply results for advertisers and publishers.
WHAT IS NATIVE ADVERTISING?
For the sake of being straightforward and to simplify the many Native Advertising definitions: native ads are ad units that appear in-feed and between original content on a website.
A simple example is Facebook and Twitter’s utilization of sponsored content: as you're seeing your custom feed on their site, (facebook example below) you are delivered a sponsored post. It is non-obstructive and it shares the exact same formatting as a post from any of your friends, groups or pages you may follow.
Below the name of the page, you see the word "sponsored", and understand that someone is using the Facebook Ads platform to advertise directly to your news feed.
For more examples of Native Ads, check out Our Native Advertising Examples post