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Mindshare Australia: Does Native Advertising really work?

Nov 17, 2014 / by Ildar Shar

Minshare Australia asked 1713 Australian consumers about their thoughts on Native Advertising.

Three finding that jumped out at us:

  • Branded long-form content is 3 times more affective at grabbing people's attention than a Facebook post
  • People understand why Native Advertising exists, accept it and are open to it
  • People crave information and entertainment, native adsare a perfect way to deliver it

Topics: Blog Posts

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