As content marketing starts gaining momentum, more and more marketers looking for ways to not only create great content, but also reach the right audience with is. Today we'll look into the what looks like the go-to channels for content amplification: content discovery widgets and in-stream native advertising. So how are they different and when either one of them should be used? Read below:
Share this infographic on your site by copying and pasting the code below:
StackAdapt is a programmatic native advertising platform. Integrated with all major native advertising exchanges, StackAdapt platform enables world's most sophisticated traders and programmatic buyers access native advertising at scale. With audience buying in mind, StackAdapt brings targeting and optimization capabilities to cross-platform, responsive native ad units previously only available for banner advertising.