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Vitaly Pecherskiy


Recent Posts

I watched 50 episodes of Shark Tank. Here are 3 unexpected graphs on what I learned about raising money there

Jun 09, 2015 / by Vitaly Pecherskiy

Originally, the story appeared on LinkedIn

Before we get started, I wanted to acknowledge that I understand that Shark Tank is a TV show. So some investors’ patterns may not be the same as in the ‘real world.’ But since most people don’t spend their days on CrunchBase, I figured it could be a relatable, fun piece of research that people can build upon.


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My top 9 insights from #ThinkContent NewsCred Summit

May 26, 2015 / by Vitaly Pecherskiy


While this is a separate conversation, I am convinced that the concept of conferences is dead. Having attended many in the past, I got simply tired of being sold to. ThinkContent, however, is my second time attending an event that is called a Summit, and it was different. Good different. How are summits different from conferences? From my understanding, the fundamental difference is that in summits it is one company that curates all the speakers, while conferences are largely organized by 3rd parties that aren't buyers or sellers.

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Challenges Brands Face When Executing Native Advertising (originally appeared on Marketing Magazine)

May 11, 2015 / by Vitaly Pecherskiy

Article originally appeared on Marketing Magazine

Native advertising, which is a strategy to reach consumers with branded content in a non-interruptive fashion is being talked about a lot in 2015. This year in the US alone, eMarketer predicts native advertising will grow to the size of the entire digital ad spend in Canada, or about $4.5B.

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Will existing attribution models work for native advertising? (Guest Article on iMediaConnections)

May 05, 2015 / by Vitaly Pecherskiy

Blog post originally appeared on iMediaConnections. Read the original story here.

The majority of B2B and B2C brands now invest in content marketing, yet 55 percent of B2B companies believe content marketing campaigns are ineffective. Could this be because we measure the effectiveness of content (and native advertising channels that distribute it) the same way we do banner advertising?

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Measuring Branded Content Engagement: Understanding Bounce Rate’s Fine Print

Apr 03, 2015 / by Vitaly Pecherskiy

This guest blog post originally appeared on PowerLinks' blog

The Custom Content Council estimates that nearly $44bn will be spent on branded content this year (The Guardian). A big topic of discussion is not only content creation, but also content distribution. When it comes to distribution, the important questions to consider are, have you reached the right audience with this content and has the content produced the desired impact?

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Startup Marketing challenges and lessons from 2014

Jan 10, 2015 / by Vitaly Pecherskiy

At StackAdapt we love topics of entrepreneurship and startups, so for this piece I figured I’d share some startup marketing lessons we learned in 2014. Even though I write with startups in mind, I am sure the fundamentals transfer over to large enterprises too.

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Bative ads - What the hell are they?

Dec 08, 2014 / by Vitaly Pecherskiy


Today I stumbled on a new term: Bative ads.

First, I thought the term is quite funny. Second, I realized I finally found the term to describe the sad reality of modern Internet. Bative Ads is a term to describe click-bait advertisements from publishers that take users to valueless content to pull ad dollars, or direct-response ads that mask themselves as content to misguide users.

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Native Advertising on Mobile - Advertising’s Messiah?

Nov 19, 2014 / by Vitaly Pecherskiy

In a Pulse post originally published on Linkedin, our COO Vitaly Pecherskiy offers his insight on the future of Native Advertising on mobile, and if it is it 'all that' it is hyped up to be? Original post here

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