StackAdapt Academy

Develop stronger strategies, make smarter decisions.

Vitaly Pecherskiy

Co-founder

Recent Posts

The Future of Media Trading is No Trading at All

Feb 23, 2017 / by Vitaly Pecherskiy

This article was originally published on Huffington Post blog

Read More [fa icon="long-arrow-right"]

The Future Of Advertising Is Content 'Performance' Marketing

Aug 02, 2016 / by Vitaly Pecherskiy

 

This article originally appeared on the Huffington Post. 

Read More [fa icon="long-arrow-right"]

How are Brands and Agencies Measuring the ROI of Content?

May 17, 2016 / by Vitaly Pecherskiy

 

This article originally appeared on the Huffington Post. Below is the full version of the Q&A. 

Read More [fa icon="long-arrow-right"]

Is Content Marketing Losing Its Way?

May 04, 2016 / by Vitaly Pecherskiy

This article was originally published by iMedia Connection.

Read More [fa icon="long-arrow-right"]

This is How Attention-Based Pricing Works

Apr 28, 2016 / by Vitaly Pecherskiy

 

This article originally appeared on LinkedIn.

 

Read More [fa icon="long-arrow-right"]

How New-Age Media Platforms are Wiping Out Traditional Publishers

Mar 14, 2016 / by Vitaly Pecherskiy

 

News about layoffs in the publishing industry has become an increasingly common event in recent years. Executives are positioning these layoffs as an attempt to optimize their operations to bring greater value to their audience, but the reality is that what we’re witnessing is a seismic shift that hundred year-old companies simply can’t fight against.

Read More [fa icon="long-arrow-right"]

5 Digital Advertising Predictions For 2016

Dec 17, 2015 / by Vitaly Pecherskiy

Originally featured on The Huffington Post Canada. Click here to view the article. 

 

The world of online advertising is complex and ever-changing, but it's also exciting and filled with promise. As innovation in advertising technology continues to evolve, old-hat tactics, such as direct response marketing, are quickly becoming obsolete.

  

Read More [fa icon="long-arrow-right"]

My easy hack for cross-platform link exchange and note-taking using Slack

Jun 30, 2015 / by Vitaly Pecherskiy

At StackAdapt we love Slack. In this short post I am not going to explain why it is and absolutely amazing tool to supercharge the team-wide communication. Instead I will share one super convenient use of Slack that surprisingly many people don't know about. 

 

Read More [fa icon="long-arrow-right"]
[fa icon="home"]

Subscribe to Our Newsletter