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Recent Posts

Native Advertising 101: What is Native Advertising?

Apr 01, 2016 / by Stefanie Neyland

  

 

Mostly an unknown term until just a few years ago, native advertising is fast becoming the darling of the digital advertising world. But what exactly is it?

 

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What Does the FTC’s New Native Advertising Guidance Mean for Brands?

Jan 15, 2016 / by Stefanie Neyland


 Sellers have vied for consumer attention ever since the birth of commerce when people began buying and selling goods for profit, and the transition from the physical marketplace to a digital one has only intensified this battle.
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Why Digital Marketing Specialists are the Unsung Heroes of Online Advertising

Nov 30, 2015 / by Stefanie Neyland

 

What exactly is it that you do?

So you basically work in advertising?

That’s so cool that you get to sit on Facebook all day!

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Solving the Native Advertising Conundrum: How to Measure Success

Nov 27, 2015 / by Stefanie Neyland

As featured on Digiday.com. Click here to view the original article. 

 

It’s the million-dollar marketing question: How do I measure the financial return of my content distribution efforts?

 

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PRESS RELEASE: Native Advertising Platform StackAdapt Passes 1,500 Campaigns to Combat “Banner Blindness”

Nov 10, 2015 / by Stefanie Neyland

Campaigns result in 85-93% more clicks than traditional display ads 

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Give Your Holiday Marketing a Boost with Native Advertising

Nov 06, 2015 / by Stefanie Neyland

It’s the most wonderful time of the yearto leverage native advertising.

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3 Cold Hard Facts on the Neuroscience Behind In-Feed Native Ads

Oct 22, 2015 / by Stefanie Neyland


William Bernbach—an American advertising creative director and one of the founders of Doyle Dane and Bernbach (DDB)—famously said, “Advertising is fundamentally persuasion, and persuasion happens to be not a science, but an art.”


Bernbach is right about one thing: there is an irrefutable art to good advertising. But we beg to differ when it comes to his stance on the science of persuasion.

 

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Should You Be Building a Brand Newsroom?

Oct 19, 2015 / by Stefanie Neyland


We’re in the midst of a digital marketing battle and content is the weapon of choice. But understanding how to create value in an always-on, digital environment is no easy feat.

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