StackAdapt Academy

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Recent Posts

3 Elements That Will Make or Break Your Digital Ad Campaign (with Examples)

Jan 05, 2017 / by StackAdapt

So, you’ve crafted your content and documented your strategy... Now, how do you ensure a successful campaign set-up? We’ve run thousands of content campaigns, and while we recognize that each one has distinct objectives, we’ve discovered that no matter the industry, there are three elements that significantly impact the success of your digital ad campaign. Make the most of your media dollars by following these best practices.

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The Ultimate Guide to Using the TTC

Jan 03, 2017 / by StackAdapt

In effort to make all Torontonians a little bit happier, here is a simple guide we put together to help you navigate the exciting world of the TTC.

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Our Three Founders Weigh In on Digital Advertising in 2017

Dec 23, 2016 / by StackAdapt

The three StackAdapt founders Ildar Shar, Yang Han, and Vitaly Pecherskiy weigh in on what's to come in the next year of digital advertising, and speak to the shift in zeitgeist that will further push its adoption -- More specifically, the growing acceptance of programmatic, or technology-powered, advertising. 

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Native Advertising Explained [EXAMPLES]

Nov 29, 2016 / by StackAdapt

Native advertising has entered the main-stream. As a media buyer or digital marketer, are you familiar with the various kinds of native ads? If not, you're missing out on a massive content amplification channel. 

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Top 5 Reasons Media Buyers Love Native Outstream Video

Sep 27, 2016 / by StackAdapt

What is native outstream video? Some marketers call it “in-text”, “in-line”, or “in-article”, and while there is still disagreement over the terminology, one thing all marketers can agree on is that Native Outstream Video is...

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How Publishers Use Advertising Technology to Increase Revenue

Sep 22, 2016 / by StackAdapt

In the age of social media, publishers and media companies still dominate consumers’ attention. On average, consumers spend eight hours a day consuming media, of which only about an hour is spent on social. To understand the rate at which consumers are shifting their attention online, we can simply look at the graph below to see where attention has increased (and declined) in the last ten years:

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2016 State of The Industry: Native Outstream Video

Sep 01, 2016 / by StackAdapt

Outstream native, often referred to as “in-article” or “in-text”, is a widely traded programmatic video ad format. Despite many challenges, outstream is gaining tremendous momentum within the industry due to the availability of inventory across publishers, networks, and buy-side platforms. And in case you’re new to the format, here’s an overview of where we stand in the Summer and Fall of 2016.

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How Content Performance Marketing Is Changing Advertising Today (Inc. Magazine)

Aug 25, 2016 / by StackAdapt

Article originally appeared on Inc. Magazine. Read original here

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