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Michael Cornacchia


Recent Posts

Digital and Native Advertising Growth: A Full Assessment on Media Ad Spend

Sep 06, 2016 / by Michael Cornacchia

 

Increasingly mobile lifestyles and new innovations in advertising technology have created a new set of opportunities for marketers in the world of digital advertising.

Now, brands and agencies in search of vast audiences and consumer attention have to consider budget allocations and long-term strategies in a fast changing sphere.


As many of us will be heavily influenced by future marketing and advertising trends, we decided to do a full assessment on media ad spend, including the growth of native and video advertising, to see where media spend is (and should) be going.

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Webinar: Native Advertising Bidding and Targeting Strategies

Aug 15, 2016 / by Michael Cornacchia



"Change is the only constant in life," is an age-old saying that certainly rings true for the world of online advertising.

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5 Media Buying Tools To Help Boost Your Next Campaign

Jun 08, 2016 / by Michael Cornacchia

Media buyers are notoriously busy—and it's no secret why. 

 

Spending an advertising budget as effectively as possible and optimally distributing campaign messaging requires a lot of hard work. 

 

The good news is that they have an array of tools at their disposal that can be used to help them overcome their day-to-day frustrations and seemingly impossible deadlines. With that in mind, we decided to break down some of our favourite media buying tools that can help you save time on your next campaign. Enjoy!

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What Makes an Engaging Video Ad?

May 16, 2016 / by Michael Cornacchia

 
Everyone can remember at least one great video ad.
 
Whether it's the Coca-Cola polar bears, Dos Equis's Most Interesting Man in the World, or Old Spice's The  Man Your Man Could Smell Like—we all have an iconic video ad ingrained in our memories.
 
But for every engaging video ad that inspires, educates, and entertains, there are hundreds more  that offer little to no value.
 
So how does one go about creating an engaging video ad? Let's find out.
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