StackAdapt Academy

Develop stronger strategies, make smarter decisions.

Maggie Clapperton

Recent Posts

5 Surprising Digital Marketing Insights from Deloitte’s Director of Research

May 05, 2017 / by Maggie Clapperton

Since 2001, Deloitte, a UK-incorporated professional services firm, has published their predictions for the Technology, Media, and Telecom sectors in the coming yearDuncan Stewart, Deloitte Canada’s Director of Research was kind of enough to come into the StackAdapt office & take us through this year’s predictions. We’ve rounded up our top 5 digital marketing insights and their impact on how we acquire customers. 

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4.5 Billion Reasons to Use Omnichannel Programmatic for your Next Ad Campaign

Apr 27, 2017 / by Maggie Clapperton

The indexed web now has over 4.5 billion pages. As for in-app ad inventory, over 500 new apps are released into the Apple App Store every day (and that’s just one store!) Can you imagine attempting to manually sell all of that ad space? Impossible.  Enter omnichannel programmatic buying and selling. 

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Conversion Optimization 101: Understanding the Story Behind Your Data

Apr 20, 2017 / by Maggie Clapperton

We hear a lot about the importance of storytelling in marketing these days, usually in reference to the narrative your company puts forth to the public...But what about the story held within your campaign data? 

Conversion verification allows you to do just that by collecting metadata for individual conversions within a given campaign.

What does this mean, exactly? 

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4 Key Things Every Marketer Should Know About "Walled Gardens"

Apr 13, 2017 / by Maggie Clapperton

As a marketer, you may have heard the term “walled garden” thrown around to describe the way major online platforms keep their data close to their chests. 

We take for granted that our social campaigns live in segregated worlds quite distinct from our other programmatic channels. But what if this wasn’t the case? What would the world look like if the walls of the internet came tumbling down?

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How Data Science is Revolutionizing Digital Advertising [Interview]

Mar 09, 2017 / by Maggie Clapperton

What is data science and how is it improving the online advertising industry? We sat down with our senior data scientist, Larkin Liu, to try and make sense of the math all over our whiteboards. 
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3 Programmatic Strategies for Optimizing Your Next StackAdapt Campaign

Mar 02, 2017 / by Maggie Clapperton

The theory behind programmatic advertising campaigns is simple: automatically target specific users who are likely interested in your product or service across the web. 

But the process of getting the most value out of your programmatic platform, like anything, is more likely to succeed with a little strategy behind it. Here are three programmatic strategies straight from the minds of the StackAdapt Customer Success team:

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Why We Still Need Humans to Approve Programmatic Ads [Interview]

Feb 16, 2017 / by Maggie Clapperton

This is Isabelle. For every campaign you run on the StackAdapt platform, she and a small team of Product Quality Analysts manually audit every ad creative before it is unleashed across the internet, (not to mention spend hours vetting the domains your ads pass through). But why would we still pay humans to focus solely on brand safety and fraud prevention when we already use top of the line technologies like Forensiq and DoubleVerify

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7 Traits of a Sophisticated Digital Media Buyer

Feb 08, 2017 / by Maggie Clapperton

Let's face it, digital media buying is going through some... growing pains. Programmatic advertising is in full swing, yet there are many digital marketers getting left behind -- Not because their organization or agency  hasn't embraced programmatic technology, but because the mindset of many leaders hasn't caught up with the technology that has been introduced. As dissatisfaction with adtech abounds, a new breed of digital media buyer is slowly but surely emerging. What do these programmatic powerhouses have in common? 

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