StackAdapt Academy

Develop stronger strategies, make smarter decisions.

Maggie Clapperton


Recent Posts

3 Programmatic Strategies for Optimizing Your Next StackAdapt Campaign

Mar 02, 2017 / by Maggie Clapperton

The theory behind programmatic advertising campaigns is simple: automatically target specific users who are likely interested in your product or service across the web. 

But the process of getting the most value out of your programmatic platform, like anything, is more likely to succeed with a little strategy behind it. Here are three programmatic strategies straight from the minds of the StackAdapt Customer Success team:

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Why We Still Need Humans to Approve Programmatic Ads [Interview]

Feb 16, 2017 / by Maggie Clapperton

This is Isabelle. For every campaign you run on the StackAdapt platform, she and a small team of Product Quality Analysts manually audit every ad creative before it is unleashed across the internet, (not to mention spend hours vetting the domains your ads pass through). But why would we still pay humans to focus solely on brand safety and fraud prevention when we already use top of the line technologies like Forensiq and DoubleVerify

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7 Traits of a Sophisticated Digital Media Buyer

Feb 08, 2017 / by Maggie Clapperton

Let's face it, digital media buying is going through some... growing pains. Programmatic advertising is in full swing, yet there are many digital marketers getting left behind -- Not because their organization or agency  hasn't embraced programmatic technology, but because the mindset of many leaders hasn't caught up with the technology that has been introduced. As dissatisfaction with adtech abounds, a new breed of digital media buyer is slowly but surely emerging. What do these programmatic powerhouses have in common? 


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Will My Video Go Viral? Viral Videos vs. Real World Odds [INFOGRAPHIC]

Nov 22, 2016 / by Maggie Clapperton

Will your video go viral? Our latest infographic pits your odds of going viral against a variety of equally extraordinary scenarios. How do they measure up?

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Inbound 2016: 7 Takeaways from Gary Vee's Keynote Address

Nov 15, 2016 / by Maggie Clapperton

We’re living in the greatest era of communication change since the printing press,” proclaimed Gary Vaynerchuck at his Inbound 2016 keynote address. This kind of explosive change might scare some people, but not Gary Vee, he’s pumped! The entrepreneur, author, investor and 24/7 hustler oscillated between sweeping ideas and tactical do’s and don’ts for a knowledge-hungry crowd in Boston last Tuesday, dishing out as many nuggets of insight as he did expletives. Here are seven key takeaways from his keynote speech:

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Video Marketing Metrics You Should Care About (Other Than Conversions)

Nov 08, 2016 / by Maggie Clapperton

I’m going to go out on a limb and assume that as a digital marketer in 2016, you’ve at least flirted with the idea of video advertising. Given the right creative talent, it is easier than ever to develop and distribute video on a shoestring budget. But what about after the video is launched? Of course, everyone and their grandmother will be asking about conversions… After all, new customers are the point of advertising. But what other metrics can confirm that your video advertising is successful?

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7 Ways to Tell You’re a Digital Marketer Who Understands Great Content

Oct 25, 2016 / by Maggie Clapperton

It takes a special breed of digital marketer to execute great content marketing. If you follow these best practices, you can be sure you're one of them: 

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Ad Blocking In the Age of Free Content: Something's Gotta Give

Oct 18, 2016 / by Maggie Clapperton

The IAB Tech Lab is taking action to fight ad blocking” is not a statement bound to thrill most internet users. More than 69.8 million Americans will employ an ad blocker in 2016, a number expected to blossom to over 86 million in 2017. As more users resort to ad blocking, publishers are forced to take varied measures to circumvent them. Turns out, the cost of “free” online content is advertising. In light of this, is there a balanced solution? Can we reconcile user expectations with the needs of publications?

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