In this new video, StackAdapt Co-Founder, Vitaly Pecherskiy (COO), gives us key insights into how the future of advertising automation will support customer acquisition and leave humans open for creative work.
The term “whitelisting” makes many digital marketers feel all warm and fuzzy inside -- Employing a preapproved list of domains to a programmatic advertising campaign allows us to sleep soundly knowing that we are doing everything possible to ensure our brands aren’t tainted by the “wild west” of the open exchange. But is whitelisting the best way to ensure brand safety?
There came a point earlier this year when we knew we weren't doing enough to promote the value of StackAdapt. While our platform was distributing video advertising for brands across the web, we struggled to create high quality video content that illustrated our own brand story.
As part of StackAdapt's industry wide #HackDiversity project, Heather Payne, CEO and Founder of HackerYou & Ladies Learning Code was kind enough to share her views on diversity in tech, specifically how we can get more women into the tech space and keep them there. Part of our mini-documentary, coming soon!
As part of StackAdapt's industry wide #HackDiversity project, Jaime Woo, Head of Engineering Communications at Shopify was kind enough to share his story and what it takes to overcome unconscious bias in the workplace -- part of our mini-doc, coming soon!
Academy is going to look at little different this month as we take time out from educating you on all things programmatic, and instead focus on diversity in the tech space. Follow along and share your thoughts using the hashtag #HackDiversity!
There is a scary knowledge gap in the digital marketing industry. Despite being a multi-billion dollar technology, programmatic media buying remains a mystery to a huge number of digital marketers and advertisers. Adtech isn’t going anywhere, and if we expect it to improve, understanding and adoption must also improve. It’s time for marketers to educate themselves.