StackAdapt Academy

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Maggie Clapperton

Recent Posts

5 Native Advertising Formats Every Marketer Should Know About

Oct 17, 2017 / by Maggie Clapperton

There are thousands of articles out there advocating for and against native advertising. Lists of benefits and challenges abound. But so do definitions. It’s time to admit that there is more than one kind of native advertising out there. In fact, there are five.

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What is Native Advertising? Turns Out, It Depends Who You Ask

Oct 10, 2017 / by Maggie Clapperton

According to CMO and digital marketing influencer, Chad Pollitt, native advertising is suffering from a “terminology problem”. While the channel is no doubt growing, Pollitt maintains that native “would be growing even faster if the different stakeholders would agree on the language”. 

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Travel Marketers, Time to Look Beyond Social When it Comes to Mobile

Oct 03, 2017 / by Maggie Clapperton

The travel & tourism industry slid into the digital era like a hand into a silk glove. Travel content intrinsically encapsulates beauty, storytelling, and social reviews, all seemingly tailor made for a world dominated by hashtags and FOMO. But as digital continues to evolve and focus shifts from awareness to customer acquisition, travel marketers must seek channels beyond social media to solve for all the various ways consumers use mobile to research, plan and experience their vacations.

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Ads.txt: Latest Defence Against Ad Fraud Could Save Marketers Millions

Sep 28, 2017 / by Maggie Clapperton

As digital advertising investment soars, adtech continues to be a leaky boat riddled with fraud and brand safety issues. But the tides are changing. Here's everything you need to know about ads.txt, the latest tool in the fight against programmatic ad fraud. 

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Your Attribution Model is Missing a Third of Your Customers [Video]

Sep 12, 2017 / by Maggie Clapperton


In this new video, StackAdapt Co-Founder, Vitaly Pecherskiy (COO) unveils what Leger research taught us about consumer behaviour on mobile and why many digital marketers continue to use an attribution model that fails to capture a third of their customers. 

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How to Create Landing Pages that Convert: The Landing Page Sessions

Sep 05, 2017 / by Maggie Clapperton

At StackAdapt, we recognize that client ads don’t occur in a vacuum. If the brand’s goal is to generate or convert leads, they’ll of course require a landing page in order to do so. The quality of this landing page does the heavy lifting when it comes to illustrating value and acquiring customers. 

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Why These 5 FinTech Leaders Are Dominating M-Commerce

Aug 29, 2017 / by Maggie Clapperton

 While consumers are using their phones more than ever, recent research suggests that marketers simply aren’t delivering when it comes to the mobile-first economy. 82% of consumers say at least one thing prevents them from purchasing on their mobile phones on a regular basis. But there is one vertical breaking away from the pack: Finance.

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Digital First Marketing Means Fewer Tools, Not More [Video]

Aug 24, 2017 / by Maggie Clapperton


In this new video, StackAdapt Co-Founder, Vitaly Pecherskiy (COO) uncovers the true meaning of digital first marketing for brands: Stop onboarding automation and analytics tools and start looking for an end to end solution. 

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