StackAdapt Academy

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Maggie Clapperton

Recent Posts

WestJet Chooses an Unlikely Holiday to Reach New Customers with Native Video Advertising

Nov 16, 2017 / by Maggie Clapperton

The holidays are fast approaching. With the inevitable glut of competition around this time of year, one Canadian airline chose an unlikely holiday to reach new customers with programmatic advertising in 2017.

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Agency Supervisor Dishes on Choosing the Right DSP for Each Channel

Nov 14, 2017 / by Maggie Clapperton

Struggling to distinguish one Demand Side Platform (DSP) from another? We asked a programmatic supervisor how he chooses the right DSP for each channel, how he measures success, how he sells in-feed native to his clients, and more. 

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Travel Marketers, How to Put 4 Common Brand Values into Action Today

Nov 10, 2017 / by Maggie Clapperton

Consumer culture has shifted and travel brands are on the winning end of a global economy motivated by experiences over material things. But with much opportunity comes impossibly high consumer expectations. Are travel marketers ready?

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Personalization in Advertising 101: How to Serve More Relevant Ads

Nov 07, 2017 / by Maggie Clapperton

StackAdapt CTO Yang Han knows a thing or two about personalization in advertising. He has been a driving force behind dynamic retargeting  technology that helps advertisers serve hyper-relevant content to consumers. We sat down with Yang to go over how dynamic retargeting works, why personalization is so important in today's digital ecosystem, and what lays ahead for the future of personalization technology. 

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The Programmatic Campaign Checklist You've Been Missing

Nov 02, 2017 / by Maggie Clapperton

When it comes to programmatic advertising, there are a lot of moving parts. Every single aspect of your campaign plays a role in its overall success. We generated this comprehensive checklist so nothing falls through the cracks. 

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3 Campaign Hacks That Save You a Scary Amount of Time and Money

Oct 31, 2017 / by Maggie Clapperton

Spooked by the thought of setting up your next programmatic ad campaign? Worried you’re not being as efficient as you could be? Here are three tricks (and treats) to make sure you’re creepin’ it real as holiday campaign season approaches.

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Unbiasify: New Technology Eliminates Bias in Recruiting [Video]

Oct 26, 2017 / by Maggie Clapperton

We sat down with our Director of Talent, Martin Hauck to go over how new technology is helping build more diverse teams. Diverse teams that in turn, build better technology. One of these technologies is Unbiasify, a free Chrome extension available now. 

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Digital Marketers, Here's Your Ultimate Guide to Native Ad Creative

Oct 24, 2017 / by Maggie Clapperton

Native ad creative comes with unique challenges. Toeing the line between blending in with editorial content and having your marketing message stand out can be a struggle, not to mention the process of coming up with innumerable variations of headline, description, and image that speak to your target demographic.

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