StackAdapt Academy

Develop stronger strategies, make smarter decisions.

Ben Chacon

Recent Posts

How to Analyze and Understand Your Customers

Jul 06, 2016 / by Ben Chacon


“I need to understand my customers better" is a statement we at StackAdapt hear quite often. 


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Webinar: How Full-Service Agencies Succeed in Native Advertising

Jun 22, 2016 / by Ben Chacon


It should go without saying that the best agencies care about results. 

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Native Insights #7: StackAdapt Interview

Jun 13, 2016 / by Ben Chacon


This article originally appeared on PubNative's blog

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How to Run a Successful Native Advertising Campaign

Jun 01, 2016 / by Ben Chacon


Each and every minute of the day, blog writers publish 1,400 new posts, Facebook users share 2,460,000 pieces of content, and Twitter users tweet 277,000 times. Enough to make your eyes glaze over, isn’t it?


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Native Advertising 101: How Does Native Advertising Work?

Apr 06, 2016 / by Ben Chacon


This month, as part of a five-part series, we’re teaching you everything you’ve ever wanted to know about native advertising.


Previously, we explored the concept of native advertising and explained exactly what it is. In today’s instalment, we’ll be answering another important question: how does it actually work?


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Which Famous Creative Best Represents Your Style of Media Planning?

Feb 03, 2016 / by Ben Chacon


Media planning is changing—rapidly. 


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Why Media Buyers are Walking Away from Custom Content in Favour of Branded Content

Jan 25, 2016 / by Ben Chacon


While advertorials have been around for decades, many brands today are sponsoring articles on blogs or other online publications with large preexisting audiences to generate brand awareness and engagement.


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Programmatic Buyers: Mad Men 2.0

Dec 15, 2015 / by Ben Chacon


“Change is neither good or bad, it simply is.”

-Don Draper


If you've ever watched the show Mad Men, you'll probably recall the bravado lifestyle of its mostly male leads and the boozy glitz that seemed to permeate the New York City advertising industry. 


But gone are the days of Mad Men creative types sitting in smoke-filled rooms, coming up with jingles for cereals. And while it’s nice to reminisce about the past, there’s a new boss in town who's making a huge impact on the advertising industry: the programmatic buyer.

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