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4 Reasons Your Company Should Use Native Advertising

Oct 20, 2016 / by Ayodeji Onibalusi

This article originally appeared on Entrepreneur.com. Read the original here

Native advertising is new, which makes it prone to controversy. Detractors question the media's objectivity and the potential for misleading consumers -- an issue that has been well discussed elsewhere. But the derision of native advertising has failed to slow its advance for obvious reasons: The advertising world used to be way worse, media companies have to make money somehow, and consumers actually prefer native ads.

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