StackAdapt Academy

Develop stronger strategies, make smarter decisions.

Conversion Optimization 101: Understanding the Story Behind Your Data

4 Key Things Every Marketer Should Know About "Walled Gardens"

Landing Page 101: Optimizing Landing Pages for Conversions

How Data Science is Revolutionizing Digital Advertising [Interview]

3 Strategies for Optimizing Your Next Ad Campaign

The Future of Media Trading is No Trading at All

Why We Still Need Humans to Approve Programmatic Ads [Interview]

7 Traits of a Sophisticated Digital Media Buyer

3 Elements That Will Make or Break Your Digital Ad Campaign (with Examples)

The Ultimate Guide to Using the TTC

Our Three Founders Weigh In on Digital Advertising in 2017

Native Advertising Explained [EXAMPLES]

Will My Video Go Viral? Viral Videos vs. Real World Odds [INFOGRAPHIC]

Inbound 2016: 7 Takeaways from Gary Vee's Keynote Address

StackAdapt: Google's New Native Ad Partner Shifting The Way Brands Monetize Content

Video Marketing Metrics You Should Care About (Other Than Conversions)

7 Ways to Tell You’re a Digital Marketer Who Understands Great Content

4 Reasons Your Company Should Use Native Advertising

Ad Blocking In the Age of Free Content: Something's Gotta Give

Major Brands Are Bringing Programmatic Advertising In-House, Should Ad Agencies Be Worried?

Top 5 Reasons Media Buyers Love Native Outstream Video

How Publishers Use Advertising Technology to Increase Revenue

How To Choose The Perfect Photo For Your Native Ad

Digital and Native Advertising Growth: A Full Assessment on Media Ad Spend

2016 State of The Industry: Native Outstream Video

How Content Performance Marketing Is Changing Advertising Today (Inc. Magazine)

Webinar: Native Advertising Bidding and Targeting Strategies

The Future Of Advertising Is Content 'Performance' Marketing

How to Analyze and Understand Your Customers

Webinar: How Full-Service Agencies Succeed in Native Advertising

Study Shows Canadian Consumers Increasingly Looking to Branded Content (Infographic)

Native Insights #7: StackAdapt Interview

5 Media Buying Tools To Help Boost Your Next Campaign

How to Run a Successful Native Advertising Campaign

How to Create and Use Personas in your Content Marketing Strategy

How are Brands and Agencies Measuring the ROI of Content?

What Makes an Engaging Video Ad?

A Step-By-Step Guide To Succeed at Content Marketing

The Do’s and Don’ts of Creating Compelling Branded Content

What you Need to Know About Video Ads

Is Content Marketing Losing Its Way?

3 Epic Examples of Brands Winning at Native Video Ads

This is How Attention-Based Pricing Works

Native Advertising 101: Examples of Native Ads

StackAdapt Says Impressions are Dead, Moves to Attention-Based Pricing for Advertisers

Native Advertising 101: Who Should Do Native Advertising?

Native Advertising 101: How Does Native Advertising Work?

Native Advertising 101: What is Native Advertising?

How New-Age Media Platforms are Wiping Out Traditional Publishers

The Secret to Compelling Mobile Native Ad Creatives

Why SEM Specialists Are Wizards Of The Digital Marketing World

Native Advertising Isn't the Silver Bullet Brands Were Hoping For, But it's Getting There

How Programmatic Native Advertising Has Changed Media Planning

Which Famous Creative Best Represents Your Style of Media Planning?

StackAdapt Announces $1M in Series A Funding to Build on Success of Native Advertising Platform

Why Media Buyers are Walking Away from Custom Content in Favour of Branded Content

What Does the FTC’s New Native Advertising Guidance Mean for Brands?

How Media Buyers Push Brand-Side Marketing Innovation

StackAdapt Named as One of Canada's Top 10 Marketing Tech Startups

How to Sell Your Clients on Native Advertising

Why Programmatic Buyers Love Native Advertising

5 Digital Advertising Predictions For 2016

Programmatic Buyers: Mad Men 2.0

Why Digital Marketing Specialists Jump Into Native Advertising

StackAdapt Releases Programmatic Native Advertising Benchmarks

Why Digital Marketing Specialists are the Unsung Heroes of Online Advertising

Solving the Native Advertising Conundrum: How to Measure Success

Trading Desks are Embracing Programmatic Native Advertising - Here's Why

PRESS RELEASE: Native Advertising Platform StackAdapt Passes 1,500 Campaigns to Combat “Banner Blindness”

How To Create And Distribute Viral Branded Content

Give Your Holiday Marketing a Boost with Native Advertising

Why Viewability Is Irrelevant In Native Advertising

The Top 3 Questions When Launching A Native Advertising Campaign

Pre-Roll Will Always Trump In-Feed Native Video

4 Content Marketing Best Practices To Generate More Inbound Leads

3 Cold Hard Facts on the Neuroscience Behind In-Feed Native Ads

Native Advertising vs. Content Marketing: A Bird's-Eye View

Should You Be Building a Brand Newsroom?

4 Native Advertising Misconceptions We Found On Reddit

Sponsored Content vs. Branded Content: What's the Difference?

Mobile Native Ads: Why Advertisers Should Be Embracing this Untapped Opportunity

Building Trust: The Importance of Native Advertising Disclosure

Content Amplification: The Key To a Winning Content Marketing Strategy

Time On Site: The Metric That Really Matters

The Anatomy of a Killer Native Ad Creative

Sessions vs. Clicks: What’s the Difference Anyway?

Tips and Best Practices for Reaching Fall Travelers With Your Native Ad Campaign

Considerations to Make When Choosing a Paid Content Distribution Channel

Digital Marketing Showdown: Native Ads vs. Banner Ads

Free eBook: A Marketer's Guide to Creating and Distributing Content That Travelers Love

What is Brand Journalism and Why Does it Matter?

5 Native Advertising Trends We’re Tracking

Content Syndication: Setting the Record Straight

Foolproof Strategies to Help You Create Truly Magnetic Content

The Definitive Guide to In-Feed Native Ads

What Do Burger King and Planned Parenthood Have in Common? Hint: It Involves a Social Media Feud

What is Content Advertising?

How to get more visitors to your content hub through native advertising

Mobile ad spend growth in Canada or how marketers are blindsided again

Can branded content go viral? Absolutely! Content is key.

7 Content Marketing Best Practices For The Travel Industry

My easy hack for cross-platform link exchange and note-taking using Slack

Mobile Native Ads – what should brands really care about?

Can In-Feed Native Ads and Banner Ads Co-Exist on the Same Media Plan?

How Trading Desks of all Shapes and Sizes Embrace Programmatic Native Advertising

I watched 50 episodes of Shark Tank. Here are 3 unexpected graphs on what I learned about raising money there

Three Reasons Your Native Advertising Campaign Isn't Performing

#GoosebumpContent: 100 Years of Beauty: Aging

'Pull Strategy' and the three trends in the Brand-to-Consumer Dialogue

What is Audience Extension in the context of Native Advertising?

My top 9 insights from #ThinkContent NewsCred Summit

The Raising Cost of Content Distribution on Facebook. What's next?

Challenges Brands Face When Executing Native Advertising (originally appeared on Marketing Magazine)

In-feed Native Ad Creative Beauties that Perform Like Beasts

Will existing attribution models work for native advertising? (Guest Article on iMediaConnections)

How Programmatic Buying is affecting Native Advertising

Will the ‘Distributed Media’ Approach Work for You?

How Programmatic Media Buying Changes Everything

Native Advertising Explained: In-feed Native Video vs. Pre-roll

Native Advertising Pricing In One Graph

Measuring the Effectiveness of Native Advertising

StackAdapt and TripleLift Partner for Native Programmatic Direct

Toronto brands that are crushing it in Content Marketing and Social Media

Trends That Gave Rise to Native Advertising (Featured on Marketing Magazine)

Why Travel Advertising Should Mean Content Marketing

Measuring Branded Content Engagement: Understanding Bounce Rate’s Fine Print

Our Thoughts on OpenRTB 2.3 and its Programmatic Native Advertising Support

#GoosebumpContent: Valspar Color For The Colorblind

How To Win in Native Advertising (webinar recording)

Native Advertising DSP: Programmatic Approach to Buying In-Feed Native Ads

Native Advertising Academy has been relaunched!

Media Directors’ Guide to Native Advertising

IAB Native Advertising Playbook

Ad Tech and Native Advertising Glossary

Programmatic Ad Spend In Canada to hit $1.1B in 2017

StackAdapt Partners with AdsNative To Grow Programmatic Native Advertising Ecosystem.

PubMatic partners with StackAdapt

In-Feed Native Advertising Explained

What’s Keeping Programmatic Native From Achieving Scale? (AdExchanger)

Native Advertising in Canada to hit $200M in 2015

Programmatic Native Advertising Platforms vs. Native Ad Networks

Native Advertising SHOULD BE Content Marketing

What Is a Native Ad?

5 Lessons I Learned Having Raised Our Seed Round

Self-Serve Native Advertising Platform - Buyer Webinar - January 29, 2015

Native Advertising News of the week – January 19

Native Advertising News of the week - January 12

Startup Marketing challenges and lessons from 2014

Bative ads - What the hell are they?

Understanding the native advertising landscape: How to identify the right technology partner?

Native Advertising on Mobile - Advertising’s Messiah?

Webinar: Boost your holiday advertising with Native Ads

Native Advertising News of the week - November 17

Mindshare Australia: Does Native Advertising really work?

Native Advertising Best Practices

Three lessons I learned growing the team from 3 to 23

How much do you know about the current state of online display advertising?

Native Advertising News of the week - November 10

1 of Us Can Defeat 10 of Them

#Millennialtalk's Native Advertising twitter chat recap

Creating Great Video Content. The ‘Goose Bump Test’

Native Advertising News of the Week - November 3rd

The Multi-tasking / Focus dichotomy

Content Discovery Widgets vs. In-Stream Native Advertising (Infographic)

Native Advertising news of the Week - October 27

Adding Native Advertising To The Marketing Mix (Infographic)

Native Ad news weekly roundup - October 20

Part III - Native Advertising: A new medium that could multiply your results

What we learned at the IAB Roadshow

Native Advertising News of the Week - October 14

Are you meant to be working at a Startup?

Part II - Native Advertising: A new medium that could multiply your results

Marketing Magazine names Vitaly Pecherskiy to its 30 under 30 list.

Native Advertising Weekly Roundup

What publishers need to know about Native Advertising

Native Advertising: A new medium that could multiply your results

StackAdapt at HackerNest

Native Advertising News of the Week - September 29

6 months into working in a Startup

StackAdapt Raises $900K To Fuel Growth

Major news publishers are taking Native Advertising seriously

Why we chose to become a member of IAB Canada

Native Advertising News of the Week - September 22

Drinks are on us! StackAdapt sponsors September HackerNest

Great office pranks happen everywhere, not only at Start-Ups

StackAdapt at DMexco

Native Advertising Weekly News Roundup - September 15

Native Advertising Examples

'Church and State' in Native Advertising. Drawing a line between brand and publisher content.

How to get a job at a startup

What Native Advertising Is Not

StackAdapt Launches Retargeting

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